All Posts By

Sarah Coakley

Why entrepreneurs should compete on culture

Compete on culture is really an easy way of saying “a workplace culture that employees want to be engaged in that’s better than the competition.” Focusing on employee engagement and workplace culture is not fluff, it’s the right thing to do. Why? Because happy employees make happy customers. Here’s a stat for you: a fully engaged employee unlocks their discretionary effort and increases their performance by 40%. Not only that, your customer satisfaction significantly goes up and so does your bottom line.

Now, drink the Kool-Aid for a moment and read on. Hopefully some things will inspire you…

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Either re-charge or run out of battery

It’s summertime! Where have you been? What have you been doing? As a business leader, you’ve got a lot on your plate. Too often, you push aside much needed relaxation and enjoyment from our hectic schedules. We’re guilty of it too. But here’s the thing. Research tells us that working long hours without taking personal time makes us LESS productive. Of course, the same applies to your employees! And you must lead by example. Show your passion not only your business, but your life.

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