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#2 Forum

Built for COOs, Integrators, and #2 Leaders

Leading as the #2 (COO, Integrator or second-in-command) in an organization comes with a unique set of challenges.

You’re responsible for execution, alignment, and keeping everything moving, often without a peer group to problem-solve with, relevant mentorship for your role, or time to step back and think clearly.

The #2 Forum is a facilitated, in-person experience led by CultureShoc Integrator Joe Haddad, designed specifically for COOs, Integrators, and second-in-command leaders. As part of a cohort, it brings together peers facing similar challenges to work through real issues, gain new perspective, and leave with clear, actionable next steps.
Contact Joe to Learn More

What You’ll Gain from the #2 Forum

Learn from an Experienced Integrator

Gain practical insight from Joe Haddad, drawing on 20+ years of experience leading organizations and working alongside leadership teams.

Connect with Peers in Similar Roles

Engage with other #2 leaders who understand the pressure, responsibility, and challenges of your position.

Walk Away with Clear Actions

Every session is designed to produce tangible outcomes—not just conversations, but next steps.

Work Through Real Challenges

Bring real issues to the table and leave with clarity, new ideas, and solutions you can apply immediately.
Ask Joe About Shadowing a Session with an existing Cohort

More Than One Perspective

Leadership Support You Can Count On

At CultureShoc, you’re backed by a collaborative team of experts dedicated to helping organizations grow. Across hundreds of companies and thousands of leaders, we’ve delivered experiences that strengthen communication, accountability, and team performance.

Each member of our team contributes unique experience across industries and organizational challenges, allowing us to bring thoughtful, well-rounded guidance to your leaders.

Meet the team empowering organizations to lead with confidence.

Joe Haddad

Integrator & #2 Forum Leader

With a personal mission statement of “Develop People & Change Lives,” Joe has invested 20+ years of his career leading organizations (for-profit and non-profit) that value the same thing. As a Business Owner, Entrepreneur, Leader & Integrator, Joe has worn many hats, and his aim is to help people learn and grow.

He is a graduate of Miami University (OH), with a double major in Accounting & Finance. He also obtained a Master’s of Accountancy from Miami University (OH) , and became a Certified Public Accountant and Auditor for Ernst & Young shortly after. He left Ernst & Young in 2006 to continue co-leading a company he founded in 2003, while a college student, called University Tees.

Today, Joe is the Fractional Integrator at CultureShoc. He’s also leading The #2 Forum where he helps COO’s, Integrators and second-in-command leaders elevate their leadership skills.

Joe Haddad is currently very happily married and has four children. He enjoys coaching them in youth & travel sports, hiking, swimming and taking joy in their interests. He also serves on boards for a number of non-profits.

This experience has made me a more confident leader, and it's strengthened my relationship with the visionary I work alongside. I've noticed positive changes not just at work but in my personal life too. If you're newer to your role or just looking for a supportive group of like-minded people, I can't recommend the #2 Forum enough. It's truly been a game-changer for me!”

Jessica Zargari
Director of Operations | RHM Real Estate Group

From the Visionary perspective, EOS, like anything, it works if you work it. When all the teams start rowing in the same direction, it works extremely well. For me as the Visionary, this #2 FORUM has enabled me the opportunity to look through the lens of, and understand better, my business partner, our integrator. When the Visionary and Integrator are on the same page, we feel the momentum. Joe has a unique way of utilizing the tools of EOS, to help the team better succeed with EOS. I can’t recommend the #2 FORUM enough. Being in the Herd is a great place to be.

Tom Lazzaro
President | MTA Lines

I would recommend the #2 Forum to other leaders who are tired of being in forums, networking groups, or general programs that just take up their time without real impact. Maybe they’re building great relationships—which is helpful—but they wish there was more they could actually apply. With the #2 Forum, leaders walk away with practical, tactical results they can use immediately. They’re able to teach their team, delegate effectively, and ultimately see performance across their team improve.

Nate Winne
COO | Company 119

Why Work With CultureShoc

The #2 Forum isn’t just a networking group—it’s a facilitated experience focused on real progress.

Each session is intentionally structured to create meaningful discussion, honest feedback, and practical outcomes. With the right mix of facilitation and peer input, you’ll gain perspective, accountability, and momentum you won’t find on your own.

It’s a place where you can step out of the day-to-day, think more clearly, and move forward with confidence.

Ready to Step Into the Next Level of Leadership?

If you're a COO, Integrator, or #2 leader looking for a space to grow, solve real challenges, and learn alongside others who understand the role, the next step is simple.

Let’s start the conversation and see if the #2 Forum is the right fit.
Contact Joe to Learn More
(844) 336-SHOC
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